Services

It’s a basic reality of organizational life that you can’t afford to hire all the people you need in order to do everything that you’d like to accomplish.  Employees, contractors, and consultants are expensive resources.  But they aren’t the only potential resources that are available to be leveraged.

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Over time, communities form around software companies and their products.  There is the product itself, of course, but there are also the often deep connections of people involved with it.  Employees, alumni, customers, former/inactive customers, fans, influencers, affiliates, consultants, power-users/mavens, advocates, detractors, allies — all with links to and views about your company/product.  To what degree are you aware of your corporate ecosystem?  To what degree are you interested in leveraging its potential for power and profitability?

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A corporate ecosystem is a strategic resource, and must be treated accordingly.  The initiative to design, develop, and manage it is a long-term commitment, of which constructing particular online community resources is only a very small part.  Increasing the functional connections between the individuals and groups arrayed around your company is not something to be left to chance.  It’s a science, and an art, of its own.  The process begins with the strategic decision to fully develop that ecosystem, for establishing it as an active community aware of itself as such

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To assist technology companies in realizing the full potential of their company/product ecosystems, Mikael Blaisdell & Associates offers several specific services:

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