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No Churn - SaaS / Cloud Retention and Revenue Service
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The SaaS & Success Project

Friday May 18, 2012





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The SaaS Support Forum (TSSF)

The SaaS tsunami has had profound impacts upon the software industry, and it isn't over yet -- especially for Support, where it's just beginning.  While traditional software vendors and their customer contact center teams desperately struggle to keep ahead of the expensive floods of “It’s Broken; Fix It NOW!” calls, Support in SaaS companies is different.  A new era has begun; what was once a despised but necessary evil in the traditional software game is fast turning out to be the key to long-t

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The SaaS & Support Project in 2010

Almost five years ago, Bill Gates warned Microsoft about the significant challenge to the company and industry posed by the advent of SaaS.  While the new business model has yet to fully reach the gains predicted for it back then, the momentum is building.  An ever-accelerating number of traditional perpetual-license software companies are readying SaaS products or have already quietly released them.  In the process, a lot has been learned about the magnitude of the change that is SaaS.  As comp

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SaaS & Professional Change

Awareness of the fundamental changes driven by the shift to SaaS to the profession and practice of Customer Support, both to external Support and internal IT Help Desks, is growing.  The Help Desk Institute has asked me to write a two-part series on the subject for their SupportWorld magazine, drawing on the continuing research of The SaaS & Support Project (tm).  The first article, on “SaaS, Cloud Computing and The Redefinition of Customer Support,” explores the changes to Support when a co

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The Future of Customer Success Management: A Look Ahead

A common thread throughout the research of The Customer Success Management Initiative has been the interest in members of the growing CSM community to meet other professionals and to learn what is being done in their companies and groups.  Curiosity is high, and questions abound.  What will the future of CSM look like?  What will drive the CSM role to develop and mature?  What do people see as best business practices in Customer Success Management?  As teams and programs mature, what levels will

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Definition: Remote Support Technology

For generations of customers and customer support representatives alike, the experience of trying to work together to resolve a problem over a phone line has often been extremely frustrating and unsatisfactory even when ultimately successful.  I remember countless episodes from my own days many years ago as a support rep, telling customers “Now enter this command, and then tell me what the screen shows.”  Unfortunately, in far too many centers, these costly and difficult conversations are still

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    By Mikael Blaisdell

    What is the SaaS Support Model? is a question that brings visitors from around the world to The HotLine Magazine every day.  There are several variations seen in the search strings:

    • SaaS Support Structure
    • Tracking SaaS customers
    • saas customer support
    • support model for a SaaS product
    • customer advocacy and support saas

    A complete answer to the question must address several vital issues.  What is the purpose (Strategy) of the support, and what services are to be offered? How will you measure the performance and the results?   Through what access channels (Process) will the service requests will be received and delivered?  What organizational structure and staffing (People) will be required?  What Technology will be needed to receive, record and resolve the incoming requests?  The visitors will often be hoping to find out what other SaaS/Cloud vendors are doing about Support.  The HotLine Magazine is the best source of information about all of these aspects, as we have focused on this area since early 2007.

    For information about what SaaS vendors are doing about Support, the first Report of The SaaS & Support Project is an excellent resource.  Information about the Report may be found here; for access, you must be logged in as a Research Member.  To join, please click here.

    Here are some links to articles previously published by The HotLine Magazine that address various aspects of the SaaS Support model.

    The Strategy of SaaS Support

    The Process of SaaS Support

    The People of SaaS Support

    The Technology of SaaS Support

    Additional information may be developed through participation in the discussions of The SaaS Support Forum.

    The SaaS Support Forum

    The SaaS Support Forum is a discussion area on LinkedIn where interested professionals may ask questions and share ideas.  For more information about the Forum, please click here.  Note that you must be a LinkedIn member in order to access the forum and to participate in the ongoing conversations there.

     

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